NCERT Class 12 English Grammar Poster Writing: A poster is used to convey a message or some information through words, graphics, pictures, etc. A poster is usually made large and attractive as it is displayed on the walls. It can be used for advertisement or promotion or sale of some items or it can be used to spread a message. It is used by artists, film makers, advertisement agencies, political parties, NGOs, government departments such as public relations, health and family welfare, education or environment protection agencies for public awareness.

Purpose Posters can be used for highlighting the following:

cultural shows/exhibitions/seminars/workshops/fairs/fetes, etc.
educational institutions and student’s activities
social themes/problems

Generally a poster has certain important features. These include:

Layout

The poster should be visually attractive.
It should contain a catchy title.
It should contain a sketch or simple visuals to make it look attractive.
It must have different fonts in different shapes and sizes.

Content

The theme/subject must come across clearly.
Description/details related to the theme should be given.
Essential details, e.g. date, time, venue, must be included.
Names, i.e. issuing authority, organizers, must be mentioned.

Expression

Attention must be paid to the organizing and sequencing of content.
Appropriate language must be used.
Creativity in language and design must be encouraged.

Posters recapture and recreate the basic moods and styles of three modes of communication,

i.e. notices, advertisements and invitations. They should, thus, be so designed so as to captivate the attention of the onlookers. To achieve this, the poster must use bold and capital

letters, striking designs and ornate work. Catchy phrases and slogans are the lifeline of posters.

Important Points for Making Poster:

Maintain brevity as there is limited space available.
Clarity is essential in order to successfully put the message across.
The poster should look attractive.
Use visuals/pictures to create interest and get the message across. The visual/ colours must add to and not detract from the message.
Arrange content in a pleasing, readable way. The wordings of the poster should be centred in an appealing manner.
The first line should introduce the purpose of the poster, e.g. A Health Mela, A School Fete, etc.
Mention relevant contact details.
Include other details that would awaken the interest of the reader.
The name and address of the issuing organization must be clear.
Catchy slogans/captions can be used to make the message effective.